Today’s threats to trademark distinctiveness are emerging from unexpected fronts: AI systems that absorb and replicate brand voice, viral social content that erodes trust in premium pricing, and unauthorized training on proprietary frameworks that once gave brands their edge. In this story-driven session, brand expert and frequent expert witness Allen Adamson shares hard-won insights from both courtroom testimony and decades of brand consulting to show how even legally protected marks can become vulnerable if the broader brand system they rely on begins to fray.
Instead of legal theory, this presentation delivers narratives—with each story exposing a blind spot in traditional trademark law and concluding with a clear takeaway for legal professionals. You’ll learn why brand equity today is built across interconnected touchpoints, and why defending distinctiveness now requires a systems-based legal strategy.
Key Topics:
• The dual threat of AI: how it mimics both brand strategy and execution
• Trademark dilution through viral pricing attacks and “transparency” campaigns
• Why unauthorized AI training on thought leadership poses distinctiveness risks
• The “brand suspension bridge”: a systems approach to understanding trademark vulnerability
• Practical guidance for advising clients on proactive brand defense
This session is designed to help compliance professionals and fintech partners better understand the...
Session 5 of 10 - Mr. Kornblum, a highly experienced trial and litigation lawyer for over 50 years, ...
This program provides an Arbitrators insight into fundamental ways counsel can improve the arbitral ...
In this riveting update to her original program, Executive Director of Lawyers Concerned for Lawyers...
This session focuses on the critical elements of drafting comprehensive operating agreements for LLC...
Explore the transformative potential of generative AI in modern litigation. “Generative AI for...
Session 10 of 10 - Mr. Kornblum, a highly experienced trial and litigation lawyer for over 50 years,...
This session provides a practical overview of bank fraud, helping participants identify common fraud...
With the alarming prevalence of substance use and mental health disorders in the legal profession, i...
Session 7 of 10 - Mr. Kornblum, a highly experienced trial and litigation lawyer for over 50 years, ...